Some taste vaguely like cherry, others like berries or lime, yet their names - "Baja Blast," "SuperNova," "Code Red" - don't attempt to evoke any particular flavor. Some Mountain Dews are yellow, some are red, some are blue. Mountain Dew is, at once, both nothing and anything. It's a fantastic attitude in a bottle." And attitude never had a particular taste, per se. Indra Nooyi, CEO of Mountain Dew owner PepsiCo, told BuzzFeed News that Mountain Dew is "an attitude. Its owners see it as something that transcends the senses. No Mountain Dew variety looks or tastes like the other, and yet no one challenges their membership in the Mountain Dew family. The packaging and labels across the different products are not consistent. Since first launching as a whiskey mixer in Tennessee in 1940 - its name was old-timey slang for moonshine - it has successfully spawned a rainbow of spin-offs of differing colors, tastes, and fundamental natures. Like the best abstract art, Mountain Dew leaves plenty of room for interpretation. The official BuzzFeed style guide does not recognize "Mountain Dew" as a legitimate color, so we're going to stick with chartreuse. Because there's not really a color we call it."
But I'd prefer, if you write about it, it to be Mountain Dew color. If you force me to use an adjective, that's what I'd use. "That's if you're forcing me to describe it. He called it "Mountain Dew color," which really didn't push things forward much. "We don't try to say what color the product is internally," Greg Lyons, vice president of marketing at Mountain Dew, told BuzzFeed News. We thought asking the folks at Mountain Dew would sharpen our understanding on a matter of such great import, but the mystery surrounding America's fifth most popular soda only deepened. But what is Mountain Dew, when you really get down to it? ( Mountain Dew Voltage, anyone? It's blue, and "charged with ginseng and raspberry citrus" flavor.) Those spin-offs have helped the brand do something none of America's other giant soda brands - Coke, Pepsi, Dr Pepper - have managed to: grow sales every year since 2010, despite a widespread sense that America is moving on from its love affair with soda. Thanks to its radical vagueness, Mountain Dew has managed to launch a procession of spin-off flavors, each as enigmatic as the original. Mountain Dew exists, largely, in its own realm, separate from other sodas - and other beverages entirely.Īnd that turns out to be a feature, not a bug. There are no noteworthy Mountain Dew copycats or competitors. It tastes, approximately, like melted Life Savers, but unlike any recognizable fruit or flavor.
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DEW NATION BOTTLE ART PLUS
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